Marketing

TravelCLICK, Inc., the leading provider of emarketing solutions for the global hotel industry, announced today that its work has won six awards in the 2007 HSMAI Adrian Awards Competition. The company was recognized for excellence in hotel Internet marketing across multiple strategic categories including Website Design, Search Engine Marketing Strategy, and Application. The Adrian Awards […]

M-real has set up a technical marketing team in its office papers division in order to pursue a programme of more market and customer oriented research projects.
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Associated Press - September 14, 2007 8:33 PM ET DALLAS (AP) - Southwest Airlines is converting the flap over booting a scantily clad passenger into a marketing ploy.
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we have marketing urls (with additional parameters) through cse’s and affiliate channels that are 302′ing back to our canonical pages. clearly we aren’t recieving page rank with the 302; otherwise we feel that we’re doing what we can to avoid dupe content issues.
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Six executives of FIFA’s former marketing partner will go on trial Tuesday, charged with embezzlement, fraud, fraudulent bankruptcy, damaging creditors and falsification of documents. ISL/ISMM, FIFA’s marketing partner for almost two decades, left an estimated debt of $300 million when it collapsed in 2001. The bankruptcy led to clashes between FIFA and the Union of […]

Maryland Bird Supply retail company, Wild Bird Center, announces new director of marketing; Barbara Beck.
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Those who doubt that mobile marketing hasn’t made headway might want to go amp themselves. Among the brands that ponied up millions for a piece of the Super Bowl this year was PepsiCo beverage Amp Energy.
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I recently wrote a piece entitled What a Packaging Makeover Can Do For Your Company — it got me thinking about the issue of branding: what exactly branding is, how branding and marketing interact, and just how important packaging is…
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Alcohol marketing is improving the nation?s drinking habits, according to industry watchdog the Portman Group.
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Dealer.com, the leading provider of online marketing solutions in the automotive industry, today announced that it has partnered with Sonic Automotive, Inc., to provide exclusive online marketing solutions to all Sonic Automotive franchisees. Sonic Automotive is an industry leading automotive group in the U.S. and is using Dealer.com’s industry leading SmartSites(TM) websites and Dominator(TM) …
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